We’re proud to carry some of the best products … for the best you.
You are the Living Proof
We are problem solvers. We solve the toughest beauty challenges with science and patented technology originating from MIT. Our founders are hair stylists who were fed up with the limitations of conventional products and scientists from outside the beauty industry with no preconceived notions of what can and can’t be done. Twenty patents, 50 products, and 100 awards later, we have countless love letters thanking us for making products that keep their promises and for changing lives in ways both big and small. We are not hope in a bottle. We are Living Proof. And so are you.
“What caught my attention about Living Proof is the company’s unique approach to hair care — using scientific technologies to offer women actual proof in a bottle rather than hoping for results.“
Co-Owner, Living Proof
The Sea and Us
THALGO is inspired by thalassotherapy, spa treatments that use real seawater and seaweed to effectively treat a range of conditions from skin problems, such as eczema, to excess weight, low energy levels and fluid retention.
We all know how beneficial the sea is for health and well-being. THALGO has been able to harness these extraordinary benefits in its range of spa treatments and skincare products. For more than 50 years, THALGO has explored the sea depths and identified specific seaweeds with anti-aging, slimming, detoxifying, rebalancing, hydrating and soothing properties.
A World Of Oil-Infused Beauty
Moroccanoil co-founder Carmen Tal was miles from home when, after a routine color service gone awry, she experienced the powerful Moroccanoil Treatment. As she witnessed the transformation of her hair instantly, going from damaged to shiny, smooth and manageable, she went on a quest to share the magic of this argan oil hair treatment with women across the globe.
Memorable and exotic, the signature Moroccanoil scent is an iconic juxtaposition of notes that transport the senses, conjuring images of a relaxing beach-side vacation, and the feeling of indulging in a luxurious spa. A highly-regarded and truly distinctive fragrance: spicy amber aromas merge with sweet florals, capping the sensorial journey with a soothing experience to remember.
There’s nothing in the world like the beauty of healthy hair. Its vitality, color and shine have a radiance that can’t be ignored, the way it lights up a room, lifts the spirit, and the spirit of others. We have a name for this remarkable energy, we call it “joi”.
Somewhere along the way, through all the cuts and colors, bangs and blowouts, hair starts to lose its joi, because what makes us happy about our hair, and what makes hair happy, can be two different things. At Joico we know they don’t have to be. We believe healthy hair is happy hair.